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In 2005, Manic Panic® introduced our Amplified formula for our Dye Hards that were looking for an even longer lasting formula. Manic Panic® can guarantee that our products are the best on the market as the dyes continue to be tested and quality-controlled by in-house staff – which includes Tish and Snooky to this day! Manic Panic® guarantees all of our ingredients and all our supplier's ingredients are both Vegan & Cruelty-Free, as accredited by PETA®! Tested On Celebrities, Not Animals® is our motto!