As I Am

As I Am: Smoothing Gel 8oz

$ 7.99

As I Am

As I Am: Smoothing Gel 8oz

$ 7.99


Smoothness Where You Want It.

Provides Hold & Shine for Smooth Styling


Wherever and whenever you want your hair to "lay down and stay awhile", reach for this superb smoother. Unlike the average gel, it doesn't contain harsh ingredients... Instead, it's made with organics which do the job, but in a gentle, healthy way. Great for smoothing the hairline or other areas of your "do" where you desire sleekness.

  • Provides a secure hold
  • Moisturizes
  • Adds shine
  • Rinses easily from the hair when it's time to cleanse
  • Won't dry out, harden or roughen hair

Key Ingredients: Aloe Vera Gel, Sugar Beet Root, Vegetable Glycerin and Wheat Protein

Aqueous (Water, Aqua Purificada, Purified) Extracts: Beta Vulgaris (Beet) Root¹, Aloe Barbadensis Leaf Juice ¹, Glycerin¹, Triethanolamine, Carbomer, Hydrolyzed Wheat Protein², Laureth-23, Potassium Sorbate, Diazolidinyl Urea, Iodopropynyl Butylcarbamate, Fragrance/Parfum, Limonene.
Source: 1-Natural; 2-Wheat Derived

Best if applied to clean, damp hair. Use a spray bottle to dampen hair if necessary.

  • Apply gel and smooth down, using your fingers or a soft natural bristle brush.
  • Allow hair to dry completely before touching it again.
  • For next-day refreshing, dampen the area where the gel was applied, and smooth.

  • The cleaner your hair is when you apply the Smoothing Gel, the better the results…more hold, more shine.
  • The less oil on your hair, the better the hold.
  • The gel can be easily re-activated by smoothing with damp fingers.
  • To reinforce the hold, tie a scarf or place a wide headband on your hair for several minutes.
  • Don't "disturb" the hold by combing or brushing the smoothed-down hair once it is dry.
  • Apply the Smoothing Gel to the hairline for twisted, off-the-face and head-banded styles, (like mine!), or smooth your entire crown, nape and/or sides for a fabulous puff or 'frohawk look.


We offer same day shipping on orders placed before 3:00pm EST Monday through Saturday. Some orders may take up to 2 business days to ship from our store. Orders shipped outside of the USA are subject to additional Taxes & Duty Charges at Delivery.

We ship to A.P.O. & P.O. Boxes.